Doing Business with a Veteran-Owned Company Makes Good Business Sense

In today’s constantly changing business landscape, making mindful choices about where to spend your money isn’t just about finding the lowest price or being influenced by the flashiest ad. Sometimes, it’s about supporting businesses that align with your values — while receiving top-notch service. That’s why it’s often a good idea to consider doing business with veteran-owned companies. They offer a unique combination of military-precision excellence and civilian-world innovation that translates into serious business acumen.

Choosing to work with a veteran-owned business can be a positive decision that comes with a whole host of benefits for your own business or personal needs. Veterans bring a unique set of skills, experiences and perspectives, coupled with superior service and results for their clients. Contributing to veteran companies can be as simple as grabbing a latte at a veteran-owned coffee shop, there are so many ways to show your support.

A dialed-in quality skillset

One of the strongest assets a veteran brings to the business world is a diverse, highly trained mindset. Military life inherently cultivates attributes that are valuable in any industry — attributes like precision, discipline, time management and resilience.

A study by Syracuse University’s Institute for Veterans and Military Families (IVMF) found that 94 percent of employers view veterans’ technical skills and their ability to learn new skills quickly as assets to their businesses. It goes to show that these qualities don’t just transfer to civilian life, they actively elevate the companies that veterans join or lead.

In practical terms, if you work with a veteran-owned business, you’re likely dealing with people who take deadlines seriously, understand nuance and detail, and know how to work under pressure. Whether they are managing projects, leading teams, or handling customer service, these veterans bring a high level of skill to everything they do.

Leadership that inspires confidence

In the military, leadership is more than just a job title, it’s also a way of life. Service members are trained to make high-stakes decisions, manage teams with diverse skill sets and backgrounds, and inspire others to work toward a common goal. This is just the kind of leadership that can bring success to your project.

Veterans in leadership positions often understand what it means to have “skin in the game.” They’re committed not only to the success of their businesses, but also to building trust with their clients and partners.

The leadership skills honed through years of military training are directly applicable to the business world. Veteran leaders know how to handle pressure, think strategically, and maintain morale, all of which are immensely helpful in a business setting.

Superior problem-solving capabilities

Veterans are trained to think on their feet and solve problems, whether they’re on the battlefield or at home. This level of critical thinking isn’t just valuable, it’s essential for handling complex business challenges. Working with a veteran-owned company means you’re collaborating with a team that has mastered creative problem-solving, resourcefulness and perseverance.

If you need a partner who can develop a solid plan for a challenging project or help navigate a crisis, a veteran-owned business can provide the support you need. For example, if your company is facing an unexpected crisis or needs to pivot strategically, having an experienced problem-solver on your side can be a game-changer. Veterans bring a solutions-oriented mindset, often viewing obstacles as opportunities to innovate and improve.

Whether you’re tackling a simple task or a complex challenge, veterans often apply their problem-solving skills to deliver solutions that help everyone win. Their experience in high-pressure situations also means they remain calm and focused when dealing with unexpected challenges or tight deadlines.

Unwavering dedication to excellence

Perhaps one of the most valuable traits veterans bring to business is their dedication to getting the job done right. It manifests in a variety of ways, such as their consistent drive to meet and exceed expectations, and their determination to follow through on every promise they make. Veterans understand the importance of maintaining high-quality standards and building long-term relationships with clients and partners.

When veterans transition into business, they often do so with a deep commitment to their new mission of satisfying clients and achieving results. When you work with a veteran-owned business, you’re getting a partner who is truly invested in your success. Their focus on continuous improvement means they’re always looking for ways to enhance their services and deliver better results.

When you choose a veteran-owned business, you’re choosing partners that aren’t just in it for short-term gains. They’re committed to building lasting relationships. Whether it’s exceeding expectations on a project, or addressing concerns promptly, veteran-owned companies often demonstrate an exceptional commitment to delivering their best work.

Beyond business: Honoring the ones you love

Supporting veteran-owned businesses can be a powerful way to honor the veterans in your own life. If you have family members or loved ones who’ve served, choosing to work with a veteran-owned company feels like a small, meaningful nod to their dedication and sacrifices.

It’s a way of recognizing the hard-earned qualities they bring, like resilience, commitment, and a “get it done” attitude. Plus, when you support veteran-owned companies, you’re helping create more opportunities for those who’ve served to thrive in civilian life, keeping the legacy of your own heritage alive in a different but impactful way.

Making the connection

Finding veteran-owned businesses in your area is easier than ever. In Utah, for example, the state maintains a comprehensive directory of verified veteran-owned businesses through the Veterans Business Resource website. Similar resources exist in other states, making it simple to connect with veteran entrepreneurs in your community.

Supporting veteran-owned businesses strengthens your local economy and builds more resilient communities. Many veteran entrepreneurs are passionate about giving back, and you’ll often find that they’re deeply involved in local charitable efforts, mentorship programs, and community development initiatives.

When you support veteran-owned businesses, you’re not only contributing to the success of a local company, but also supporting a ripple effect of positive change in your community. Many veteran-owned businesses also prioritize hiring other veterans, helping more people transition successfully from military to civilian life.

So the next time you’re choosing a business partner or service provider, consider giving a veteran-owned business a try. You’ll not only be supporting someone who served, but also benefiting from a team that’s uniquely equipped to meet your needs.